About
I’m a product designer and maker focused on creating thoughtful digital products and experiences. I’m curious about emerging technology and always exploring new ideas.
.experience
12 years
.location
Belgrade (Srb)
.freelance
Available
.hello
Design has always intrigued me, not just for how things look, but for understanding why they are designed the way they are and how they can better serve users and business goals.
I started my career in graphic design before moving into web and, eventually, UX and product design. This journey taught me to look beyond visual solutions and focus on the relationship between people, technology, and business.
Today, I’m passionate about solving complex problems and turning them into simple, intuitive experiences. As a product-oriented designer, I focus on understanding the bigger picture, user needs, business objectives, and products that deliver value.
.work experience
2024-2026
Lead Product Designer • SiGMA
I defined and executed UX and product design strategy for the affiliate platform, aligning user needs with B2B and B2C business objectives. My work combined user research, usability testing, data-driven design, and AI-powered solutions to create more personalized experiences, improve user journeys, and drive engagement, conversion, and customer satisfaction. I worked closely with Product, Engineering, and Business teams to translate strategic goals into scalable, user-centered solutions while establishing long-term UX direction and design standards.
2024-2026
Lead Product Designer • SiGMA, Cyprus
I defined and executed UX and product design strategy for the affiliate platform, aligning user needs with B2B and B2C business objectives. My work combined user research, usability testing, data-driven design, and AI-powered solutions to create more personalized experiences, improve user journeys, and drive engagement, conversion, and customer satisfaction. I worked closely with Product, Engineering, and Business teams to translate strategic goals into scalable, user-centered solutions while establishing long-term UX direction and design standards.
2024-2026
Lead Product Designer • SiGMA
I defined and executed UX and product design strategy for the affiliate platform, aligning user needs with B2B and B2C business objectives. My work combined user research, usability testing, data-driven design, and AI-powered solutions to create more personalized experiences, improve user journeys, and drive engagement, conversion, and customer satisfaction. I worked closely with Product, Engineering, and Business teams to translate strategic goals into scalable, user-centered solutions while establishing long-term UX direction and design standards.
2021-2024
Senior Product Designer • KafeRocks
owned the end-to-end design strategy across multiple products, shaping product vision, identifying growth opportunities, and defining UX initiatives aligned with business goals. Through user research, data insights, and strategic product thinking, I identified opportunities to improve existing experiences and shape new ones. I led the design process from research and user journeys through information architecture, wireframes, and interactive prototypes, working closely with Product and Engineering teams to deliver scalable digital products.
2021-2024
Senior Product Designer • KafeRocks
owned the end-to-end design strategy across multiple products, shaping product vision, identifying growth opportunities, and defining UX initiatives aligned with business goals. Through user research, data insights, and strategic product thinking, I identified opportunities to improve existing experiences and shape new ones. I led the design process from research and user journeys through information architecture, wireframes, and interactive prototypes, working closely with Product and Engineering teams to deliver scalable digital products.
2019-2021
UX/UI Designer • Blexr
I led the redesign of the core product VegasSlotsOnline.com, creating a user-centered experience focused on engagement, retention, and trust. I introduced research-driven design practices into the agile workflow, using user insights and usability testing to inform product decisions and feature development. My work covered UX vision, user flows, wireframes, prototypes, and product improvements, in close collaboration with cross-functional teams.
2019-2021
UX/UI Designer • Blexr
I led the redesign of the core product VegasSlotsOnline.com, creating a user-centered experience focused on engagement, retention, and trust. I introduced research-driven design practices into the agile workflow, using user insights and usability testing to inform product decisions and feature development. My work covered UX vision, user flows, wireframes, prototypes, and product improvements, in close collaboration with cross-functional teams.
2017-2019
UX/UI Designer • GFI Software
I redesigned SaaS products for small and medium-sized businesses, focusing on improving usability and the overall user experience. I conducted user research and designed new features from initial user flows and wireframes through to interactive prototypes, balancing user needs with business goals throughout the process.
2017-2019
UX/UI Designer • GFI Software
I redesigned SaaS products for small and medium-sized businesses, focusing on improving usability and the overall user experience. I conducted user research and designed new features from initial user flows and wireframes through to interactive prototypes, balancing user needs with business goals throughout the process.
2015-2017
Art Director • PopArt
I led the visual direction across digital products, branding, and marketing campaigns, developing creative strategies that delivered consistent and impactful experiences. Alongside managing project scope, budgets, and timelines, I worked closely with clients to translate business goals into effective design solutions and led a team of designers, mentoring them and driving quality and continuous improvement.
2015-2017
Art Director • PopArt
I led the visual direction across digital products, branding, and marketing campaigns, developing creative strategies that delivered consistent and impactful experiences. Alongside managing project scope, budgets, and timelines, I worked closely with clients to translate business goals into effective design solutions and led a team of designers, mentoring them and driving quality and continuous improvement.
.stack
Figma
product design
Figma
product design
ChatGPT
Ai tool
ChatGPT
Ai tool
Framer
web design
Framer
web design
Claude
Ai tool
Claude
Ai tool
DaVinci
Ai animation
DaVinci
Ai animation
Lovable
web design
Lovable
web design
.say hello
Got a project in mind? Feel free to email me to see how can we collaborate
.say hello